Get on the Data Cleansing Cycle
Data Cleansing Cycle
Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…
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New Improved Targeting for Prospect Download
Simple Selective Selectabase
A new improvement has been added to the the Prospect Download consumer direct marketing database, which can help reduce marketing costs, improve targeting and minimise wastage.
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Remember AIDA for Your Direct Marketing
Any marketer would do well to remember the AIDA mnemonic:
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