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Direct mail marketing remains one of the most successful advertising mediums for businesses of all sizes. To ensure the greatest success and profitability of your campaigns, read our guide to avoid some of the common mistakes.

Using direct mail in business-to-business marketing can pay dividends by creating an effective campaign with measurable goals. Often described as every business’s “secret weapon”, direct mail is more than holding its own in the digital age by earning a higher open and response rate.

One of any business’s biggest challenges when it comes to direct mail advertising is making sure your marketing material isn’t perceived as junk!

Direct mail is still an incredibly useful marketing method in 2022. Despite the recent innovation of digital marketing, it is holding its own against online competition. In fact, studies reveal more than 73% of consumers prefer direct mail over other marketing channels.

The history of sending Christmas cards dates back to the early 17th century, when a prominent German physician, Michael Maier, sent festive greetings to King James I of England.