Remember AIDA for Your Direct Marketing

Posted on 12th September 2016 in Articles, Marketing Help

Any marketer would do well to remember the AIDA mnemonic:

A= Attract; Attract your target with colours image or words

I = Interest; Engage your target by capturing and maintain his interest

D= Desire; Make him want your product or service

A = Action: Tell him what he needs to do to get it

Remember AIDA – it will serve you well!