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Data is one of the most valuable assets a business has. Customer records and potential leads are crucial for marketing reach and to keep your business in the minds of everyone who needs to know about you, your products and your services.

There are a number of misconceptions and myths regarding data lists that we want to clear up. Data lists can be hugely valuable tools for businesses of all sizes whether you are provide B2B or B2C services and products. Here are the myths about them, and the truth behind them.

From the 2016 DMA Response Rate Report: “Direct mail, considered outdated by many, still impresses with its strong response rate.”

Sometimes the sourcing of a mailing list, deciding what to send and arranging fulfillment can all distract you from what offer you are actually going to include in the mailing.

If you’re about to embark on a direct mail campaign it can be tempting to think big and mail a large sized list in one big hit to try and generate instant and impressive results. But there is much to be said for approaching direct mail in a smaller scale and more targeted fashion.