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If a marketing campaign is going to be successful, understanding the target market is critical. You can’t target everyone, as everybody has different interests and buying habits. Plus, sending information about your products and services to people who are just not interested is a waste of your time and money.

Prospect Download from Selectabase lets you choose and find potential customers based on a wide variety of selection criteria. The service enables businesses to create, buy and download a mailing list online. These lists of prospects can then be used to carry out a direct marketing campaign via the post and for B2B telephone and […]

Here are our top 20 start-up industries for 2016:

What can you do to make sure your telemarketing campaigns are as effective as possible? This informative guide gives you simple to follow rules for carrying out more effective telemarketing that will turn leads into customers, and increase sales.

Direct marketing is one of the most responsive and cost effective marketing tools there is. But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.