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Christmas is a magical time of the year. And we’re not just talking about spending time with loved ones, indulging in seasonal treats and wrapping up piles of presents. It’s an unmissable opportunity for retailers to boost profit margins and tap into the seasonal shopping state of mind. Ka-ching!

If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:

What tricks are used by professional copywriters to create direct mail letters that really sell? Hook Your Reader The first line of letter is vital. Your opening gambit should be short and precise, with a time limit to create urgency with the reader. Good headings should be short and clear, and go easy on alliteration […]

Data Cleansing Cycle Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…

Simple Selective Selectabase A new improvement has been added to the the Prospect Download consumer direct marketing database, which can help reduce marketing costs, improve targeting and minimise wastage.