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Any marketer would do well to remember the AIDA mnemonic:

Every direct marketing campaign needs to have a goal or objective against which results can be compared.

Which direct marketing method is most effective: traditional direct mail campaigns, or next generation email marketing? Direct mail is sent to businesses and consumers every day by a very wide range of organisations. Email marketing using opt in data is widely used, and growing more rapidly in popularity.

Imagine your business has just won it’s industry equivalent of the Oscars. Who will you remember to thank in your acceptance speech? Your staff, suppliers, accountant or bank manager even? How about remembering a small thank you for the most important people of all – your customers.

New start ups can present a valuable market for suppliers of an extremely wide range of goods and services. There are a number of significant reasons why you should target start up businesses…