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To celebrate 20 years of roaring trade, marketing list broker Selectabase has released its innovative online marketing service Create & Post from beta testing. Previously only available to existing clients, Selectabase are excited to offer this exceptional service to all small businesses. And, thanks to the impending launch of a brand new website, customers can […]

Want to know how to write a sales letter but not sure where to start? You’re in the right place. This blog outlines 5 tips that are sure to help you write like a pro in no time.

If you’re new to email marketing, a good place to start is the subject line. After all, it’s the subject line that encourages the recipient to click through to your content. It’s crucial that you get this seemingly small detail right if you’re to stand a chance of having your lovingly-crafted marketing messages read.

Direct mail is a powerful marketing strategy. In fact, according to research by Baker Goodchild, 92% of direct mail is opened. Any business: small or large: can use it, the costs are typically cheap, and it’s one of the most effective marketing methods around. Why then, do some businesses avoid utilising direct mail?

Many businesses that depend on marketing calls to contact clientele have a pretty bad reputation among the general public, but: contrary to popular belief: this isn’t simply because they contact people at random. It’s because many go about their telephone marketing without conducting due diligence first. The result? Unwittingly engaging in bad practices that irritate […]