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Direct mail marketing campaigns can be extremely useful for a business during the festive period, giving you a chance to stand out, at a time of year when customers are being bombarded with other forms of advertising.

The importance of colour in direct mail marketing should never be overlooked, as it’s one of the best marketing tools out there. As a form of non-verbal communication, colour can carry as much meaning as the words on your marketing materials.

Direct mail is one of the most popular forms of marketing for UK businesses. Hardly surprising, since surveys estimate it generates a massive £27 billion worth of business annually.

Direct mail marketing is still a great way to reach your audience, even in today’s digital age. When you want to grab their attention and connect with them on a more personal level, direct mailing is the answer.

Rebuilding your business after a pandemic presents challenges for everyone, no matter what size the enterprise. With the Covid-19 restrictions being gradually relaxed in recent weeks, businesses are beginning to find their feet again.