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It’s all very well saying you need a good database to build your business, but first you need to know what you want to achieve and which section of the paying public you want to target.

Discover new marketing ideas to help you promote your beauty salon or hairdressing business to potential customers in your local area more cost effectively, with this free marketing guide from Selectabase.

Even a business development strategy as simple as selling more to your existing customers requires careful preparation and good organisation. But most of all, a good quality and accurate customer database is essential.

As times get tougher, many businesses are undoubtedly returning to their lists of customers and prospects in the hope they that they can provide some much needed new business.

Ensure a constant supply of new customers for your business by building your own b2b prospect list of potential leads and customers. Much of B2B marketing takes place on a far more targeted scale than mass market consumer marketing. Rather than promoting your offer to millions of potential consumers you’re far more likely to be […]