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To coincide with the latest series of The Apprentice, a recent survey has shown that marketing is one of the least likely professions to be interested in appearing on the hit TV show.

This afternoon see’s the launch of an exclusive offer on the New B2B direct marketing service for followers of Selectabase on Twitter. Between 2.00pm and 4.00pm Twitter followers will be able to claim a special one month trial of New B2B marketing leads for just £50 instead of the usual 12 month contract.

Sometimes customers tell us they’ve been offered a one off database of businesses or consumers at a ridiculously low price, and ask whether the list is worth it? Our advice is to only ever buy a mailing list from a reputable source as the risks of doing otherwise are simply too great.

Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.

If your website collects data on enquiries and customers, then what measures do you have in place to check and maintain accuracy? Web forms have an inbuilt potential for user error or misuse which can lead to inaccurate data in your database. Then when you come to mail your website database, you run the risk […]