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A number of major brands have been using direct mail to push web traffic as part of a CRM campaign. The latest is Nissan, which is looking to improve its reputation for service amongst existing customers. This month sees the launch of a new CRM campaign which uses direct mail and email marketing targeted to […]

Are PPC programs like Google AdWords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing? On first sight PPC advertising may appear to have little in common with sending a mailing. But look a little deeper and you’ll see more similarities than you may have imagined.

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other? Whilst PPC and direct marketing have there obvious differences in being online and offline tools, they could be said to be cousins. In fact there is even an argument to say […]

Marketing agencies and consultants can research their client’s markets free of charge using Prospect Download, the online list portal from Selectabase. Agencies and consultants are often called upon to research potential markets for their clients. Prospect Download from Selectabase can help you research markets down to an incredibly detailed level, completely free of charge.

The Direct Marketing industry is continuing to make efforts to improve its environmental track record through more efficient operations, accurate data targeting and use of recycled materials.