Blog

Whilst the small business sector has been the often overlooked Cinderella of the UK economy, government and PLC’s are starting to realise the attractions of the sector, not least due to its potential value in wealth and job creation.

The British spend an estimated £1.6 billion on celebrating birthdays according to research from Mint. We recently came across some statistics about birthdays in the UK previously published by Mint credit cards which aptly demonstrate just why businesses should be targeting consumers on their birthday.

One of the fastest growing areas of direct mail fulfilment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses.

Charities such as Cancer Research UK are pioneering campaigns designed to encourage potential supporters to ask for charitable donations on their birthday rather than gifts.

There has been renewed interest amongst the direct marketing sector for campaigns targeting new and recent home movers. The recently launched Home Move Box service which delivers branded products to new movers identified by estate agents and letting agents, has attracted a raft of brands.