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The first quarter of the year can often see a flurry of new marketing activity. But if you’ve recently dusted off your marketing database for a new campaign make sure you’ve done the required list cleaning first.

A recent blog post at DM News has predicted that marketing will become more measured and cautious over the use of shiny new technologies in marketing campaigns this year.

Selectabase has kicked off a new campaign to help hair salons, beauty salons and hairdressers to increase sales and gain new business. A selection of Selectabase direct marketing services have been packaged together into a unique set of marketing solutions for salons.

Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

In what will inevitably be seen as a controversial move in marketing circles, the author of a recent report has declared that “all marketing will become direct marketing” in the future.