Direct mail marketing remains one of the most successful advertising mediums for businesses of all sizes. To ensure the greatest success and profitability of your campaigns, read our guide to avoid some of the common mistakes.

Using direct mail in business-to-business marketing can pay dividends by creating an effective campaign with measurable goals. Often described as every business’s “secret weapon”, direct mail is more than holding its own in the digital age by earning a higher open and response rate.

One of any business’s biggest challenges when it comes to direct mail advertising is making sure your marketing material isn’t perceived as junk!

Some businesses will soon be able to get back to some sort of normal once the government has given the go-ahead, so now is the time to plan how to notify customers that you’re reopening.

Direct mail is still holding its own when it comes to marketing channels, despite the abundance of digital advertising media. If you’re a business owner trying to find ways of reaching your customers effectively, you may think direct mail is lagging behind its online rivals – but this couldn’t be further from the truth.