One of them popped the question; the other said yes – and now brides-to-be are in the midst of a huge transition that involves wedding and honeymoon planning. They have much to do, much to buy, and a limited window of time in which to do it. New Brides enables businesses to connect with this lucrative market at a prime time.

Data released from the Birthday Mailings marketing service for bars, restaurants and salons shows that a 21st was the most common major ‘milestone’ birthday to be celebrated in the UK last month.

Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?

Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.

Creating a successful direct mail campaign

The success of a direct mail campaign hinges on several key elements. Rather like a three legged stool, if just one of these elements fails you could end up flat on your back. Each leg of the stool, or element of the campaign, is as important as the other but without any one of them the whole project is doomed to inevitable failure.