Get ready for 6 of the best: our tops tips for making telephone follow up calls a little more fun (for both you and your victim).

Because using the phone for marketing campaigns is so important we’ve come up with some new tips for making those calls better and easier.

Stage by stage help writing the perfect direct mail sales letter.

What you put in your direct mail letter can often influence the whole outcome of your direct marketing campaign.

New business start ups are a valuable market segment for suppliers of an extremely wide range of goods and services. Start ups can be easier and more profitable to sell to, more loyal, and spend more.

Keeping an up to date direct marketing list is almost as important as how you collect the data itself. What measures can you take to keep your data clean and up to date, ready for your next direct mail campaign?

Direct marketing exploits the growth in new technology, and can create a completely new distribution channel direct to the customer or end user. Discover the advantages of direct marketing for your business.