Keeping your existing customers is far cheaper than having to find new ones. Find out how to keep your customers through improved loyalty, by using a range of simple low cost measures.

Ever wondered what the Data Protection Act is and what it means for your business and direct marketing campaigns? If you hold any form of personal or marketing information about customers, prospects or staff: even just their name and address: then you should register.

Many people think of marketing as advertising and promotional material, whilst advertising and promotions fall into the category, there is much more to marketing than these aspects.

The key to B2B sales is to constantly move your leads and customer up a ladder of loyalty, from being prospects to loyal clients.

Recognising the different stages in this process can help you ensure your business is not only gaining new leads but actually converting them into business.

Perfect Planning – Planning a successful promotional campaign

A promotional campaign can consist of many elements. Advertising, public relations, direct marketing and selling are all common marketing activities that can fall under the umbrella of promotional tools and marketing communications. These tools have their own specific strengths and weaknesses, and are frequently employed on an individual or collective basis.