The New Year is always an important time in the marketing of your business.

It’s a great opportunity to take stock of the year that’s just passed and think about your goals and objectives for the year to come. In many B2B and consumer sectors the New Year can also see an increase in activity, sales and opportunities that you need to be quick to exploit.

The New Year is always an important time in the marketing of your business.

It’s a great opportunity to take stock of the year that’s just passed and think about your goals and objectives for the year to come. In many B2B and consumer sectors the New Year can also see an increase in activity, sales and opportunities that you need to be quick to exploit.

More and more businesses are facing an uncertain future due to the current economic situation, so growing numbers are looking for cost effective ways to drum up new business.

What should your business spend on direct marketing, what type of success rate can you expect and what tools should use, such as direct mail, telemarketing or online?

Marketing is a vital part of growing your business but it is not always cheap so ensuring you don’t fall down the many pits that litter your path to success is vital. We’ve come up with eight marketing mistakes that you want to avoid if you don’t want to become another casualty of the global recession.