Unique Selling Points (USPs) are a vital piece of marketing because they tell the public why they should buy your goods or services over and above the competition.

Embarking on a new business development programme aimed at converting prospects into new customers is a key method for achieving growth. What different strategies can be used to make your new business development activities successful?

Examining your existing customers can provide the key to unlocking new business. How can you analyse your b2b or b2c existing customer database and use this information to identify new business prospects?

Businesses and consumers are increasingly recognising the need to reduce waste and preserve the world’s natural resources. In fact, businesses today have a social duty to reduce the impact that their business activities have on the environment.

Running a successful bar or restaurant can be hugely rewarding and highly lucrative. But making your business successful can take time and much hard work.