Making your customers feel important and letting them know they are valued by your business is crucial. Personalisation gives customers a feeling of familiarity that develops into an individual connection. Not only will they feel appreciated, but your ROI and response rates will feel the benefits as a result.

We’ve all been hearing a lot about GDPR, so we thought we’d share the answers to the 3 most common questions that we get asked, post GDPR:

Find out how inviting potential customers to a seminar on a specific aspect of financial planning can help Independent Financial Advisers reach and convert new clients.

With GDPR just around the corner we thought it would be useful to answer the questions the ICO suggest you should be asking your marketing data list supplier.

With less than 50 working days until GDPR takes effect on 25 May 2018, many businesses are starting to consider the hot topic of whether their marketing lists will still be valid.