Selectabase offer a range of free tools which are useful for helping marketing agencies and consultants to research markets and identify opportunities on behalf of their clients. This can be for direct marketing and direct mail campaigns but also for general market research.

Late September is a good to time to launch a targeted direct marketing to both business and consumer markets.

In many B2B sectors now is a good time to be contacting prospects about new products and services. Key staff or business owners have now all returned from holiday full of new ideas and an open mind: ready to hear about what your business can offer them through a direct marketing campaign.

Like it or loathe it, social media is here to stay and is having an ever increasing impact on society and can also have an impact upon how you conduct your direct marketing campaigns.

According to the latest search trends from Google, interest in Direct Mail has grown to it’s highest level in 2011.

The data from Google Insights, a free tool from Google, shows UK searches for ‘direct mail’ from the start of 2006 to 2011 to date. The resulting graph shows that the second quarter of 2011 in particular saw increased interest in direct mail following a fall in searches in the second half of 2010.

New users of Prospect Download online mailing list service from Selectabase are being offered free trials of business or consumer marketing data. Anyone creating a new online account will now receive 50 free credits to try out the Prospect Download service. The list credits can be used to source and download some sample data from the business or consumer databases, to use in a sample direct marketing campaign.