Selectabase have responded to customer demand by launching a new direct mail fulfilment service called Create and Post. The service aims to offer a low cost and simple way to send mailing letters to Selectabase databases or any other mailing lists.

In many business sectors things can quiet down during the summer period, making it the ideal time to carry out data cleansing on your marketing lists.

Data cleansing is an important and valuable exercise. Accurate data can help improve response rates and targeting for marketing campaigns and if your business is a Data Controller you have an obligation to keep your data up to date under the Data Protection Act.

When calculating the return on investment (ROI) of a direct marketing campaign it’s important to bear in mind the lifetime value of a client, not just the initial order value.

How does direct mail fit into a multichannel approach to marketing?

Multi-channel marketing uses the full suite of marketing tools available to today’s business to open up multiple communication channels between themselves and their market; channels which can be used to capture data, promote, purchase and share.

We love this visual on why direct mail is holding it’s own in the digital age, as originally seen on The Agitator fundraising blog.