The Selectabase team of marketing experts spend a lot of time speaking with small businesses on the phone, following up on enquiries and introducing our services. What can prove surprising is just how poorly some businesses handle these initial enquiries.

If you’re planning a mailshot or direct mail campaign, just what should you actually send – a brochure, letter or postcard? Read our tips on how to decide what type of mailing to send.

New to direct marketing? Never sent a mailing before? Read some top tips from our team of direct marketing experts.

At Selectabase we deal with many small businesses such as salons and restaurants who may never have used direct mail before to promote their business. Our team of direct marketing advisors give valuable advice every day, so we thought we’d share some of their top tips with you:

The launch of Gransnet online by the founders of Mumsnet illustrates how older consumers are being targeted in new ways that challenge previous misconceptions of the grey market.

In a recent blog post at BrandRepublic, Simon Kershaw identifies some interesting examples of sales and marketing incentives.

His suggestions of incentives are well worth repeating here: