Are PPC programs like Google AdWords and Facebook Ads just another form of direct marketing, along with direct mail and telemarketing?

On first sight PPC advertising may appear to have little in common with sending a mailing. But look a little deeper and you’ll see more similarities than you may have imagined.

Looking at the two disciplines of PPC and direct marketing individually, what parallels, lessons or procedures can be applied from one to the other?

Whilst PPC and direct marketing have there obvious differences in being online and offline tools, they could be said to be cousins. In fact there is even an argument to say that PPC is just another incarnation of direct marketing. So what can each learn from the other?

The Direct Marketing industry is continuing to make efforts to improve its environmental track record through more efficient operations, accurate data targeting and use of recycled materials.

Whilst the small business sector has been the often overlooked Cinderella of the UK economy, government and PLC’s are starting to realise the attractions of the sector, not least due to its potential value in wealth and job creation.

The British spend an estimated £1.6 billion on celebrating birthdays according to research from Mint.

We recently came across some statistics about birthdays in the UK previously published by Mint credit cards which aptly demonstrate just why businesses should be targeting consumers on their birthday.