One of the fastest growing areas of direct mail fulfilment and delivery is that of Hybrid Mail. This new technique allows senders to mail personalised mailers more efficiently and offers a number of benefits for small businesses.

Charities such as Cancer Research UK are pioneering campaigns designed to encourage potential supporters to ask for charitable donations on their birthday rather than gifts.

There has been renewed interest amongst the direct marketing sector for campaigns targeting new and recent home movers.

The recently launched Home Move Box service which delivers branded products to new movers identified by estate agents and letting agents, has attracted a raft of brands.

The first quarter of the year can often see a flurry of new marketing activity. But if you’ve recently dusted off your marketing database for a new campaign make sure you’ve done the required list cleaning first.

A recent blog post at DM News has predicted that marketing will become more measured and cautious over the use of shiny new technologies in marketing campaigns this year.