Selectabase has kicked off a new campaign to help hair salons, beauty salons and hairdressers to increase sales and gain new business.

A selection of Selectabase direct marketing services have been packaged together into a unique set of marketing solutions for salons.

Pareto’s Law states that an incredible 80% of your business will come from just 20% of your customers. These figures may sound extreme, but analyse your customer database for yourself and you may be surprised by the results.

In what will inevitably be seen as a controversial move in marketing circles, the author of a recent report has declared that “all marketing will become direct marketing” in the future.

The UK’s Direct Marketing Association has reported that direct marketing budgets increased during the fourth quarter of 2010, in the face of budget cuts for other forms of marketing.

The New Year is often a time when businesses start to think about their plans for the coming year and so inevitably their thoughts turn to how they can gain more new business.