Rest assured!

We recently shared a couple of news stories on our social media feeds “Direct mail industry set for boom time under GDPR” and “Much needed clarity from ICO on Legitimate Interest and Direct Mail!“. These stories offer some welcome good news to all businesses and importantly our valued customers that utilise the power of direct mail.

In preparation for the General Data Protection Regulations (GDPR) on the 25th May 2018, Selectabase are working on a number of solutions to help our customers be compliant, and over the coming weeks and months we will share the various updates with you.

The Data Protection Act 1998 requires every data controller (e.g organisation, sole trader) who is processing personal information to register with the ICO, unless they are exempt. More than 400,000 organisations are currently registered.

Use the tips below to prepare a through and accurate direct marketing creative design brief (or any other form of design brief for that matter). A good brief can help focus the efforts of designers into the right areas for your business, to save everyone wasting valuable time and money.

There are a number of misconceptions and myths regarding data lists that we want to clear up. Data lists can be hugely valuable tools for businesses of all sizes whether you are provide B2B or B2C services and products. Here are the myths about them, and the truth behind them.