What you put in your direct mail letter can often influence the whole outcome of your direct marketing campaign.

The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

New start up businesses can be a good source of new customer for a range of b2b service providers. They have a wide range of immediate needs, and there’s little competition from established suppliers.

If you run a local health and beauty business such as a beauty salon, tanning salon or hairdressers, then read our free guide to promoting a health and beauty business.

Every lead you gain through your marketing efforts is valuable. This free advice guide from Selectabase explains how best to manage your leads so that you can turn them into prospects and customers.