A recent research study reports that marketing professionals still aren’t measuring the right outcomes to be able to decide if their marketing campaigns are truly effective or not.

Whatever you decide as the goal for your campaign, you need to turn your aspiration into language your market will understand and respond to.

The 1st September 2010 saw the release of several important new guidelines and codes of practice for those involved in direct marketing in the UK.

PR agencies don’t often look to Direct Marketing as a communication vehicle of choice, but there is much that each marketing discipline can do for the other.

Despite sounding like a bowl of alphabet soup, opportunities often exist to integrate DM (Direct Marketing) with eCRM (electronic Customer Relationship Management), to help e-commerce website owners extract more value from their existing customer relationships and extend their lifetime value.