Direct marketing is one of the most responsive and cost effective marketing tools there is. But despite this there are still various misconceptions about how easy to use and successful direct marketing can be.

Christmas is a magical time of the year. And we’re not just talking about spending time with loved ones, indulging in seasonal treats and wrapping up piles of presents. It’s an unmissable opportunity for retailers to boost profit margins and tap into the seasonal shopping state of mind. Ka-ching!

If you use direct mail, you can reduce the environmental impact of your mailings and make them greener, by following some of these tips:

What tricks are used by professional copywriters to create direct mail letters that really sell?

Hook Your Reader

The first line of letter is vital. Your opening gambit should be short and precise, with a time limit to create urgency with the reader. Good headings should be short and clear, and go easy on alliteration and superlatives.

Data Cleansing Cycle

Follow these simple guidelines, to ensure a fully compliant and effective data cleansing cycle is put in place for your business and consumer marketing lists, based on best practice guidelines issued by the Direct Marketing Association…