Are you sure when you should be using direct mail, or how to achieve the best results from it? Here’s some examples of when direct mail can really help drive business growth…

Everybody with an e-mail inbox is familiar with e-mail marketing campaigns. Every day, you open your inbox and find a fresh batch of alluring e-mail subject topics demanding for your attention. Which will you click? And which will you delete?

In today’s age of technology, you would think the most successful marketing strategies would include e-mails and social media.

As much as these two platforms have a firm place in the marketing world, direct mail campaigns are still proven to do wonders for marketing. In this blog, we explore five direct mail facts that will have you rethinking where to invest your marketing budget.

Direct mail is a powerful marketing strategy. In fact, according to research by Baker Goodchild, 92% of direct mail is opened. Any business: small or large: can use it, the costs are typically cheap, and it’s one of the most effective marketing methods around. Why then, do some businesses avoid utilising direct mail?

Account-Based Marketing (ABM) is attracting plenty of attention in business circles. In fact, last year, a survey by SiriusDecisions revealed that 90% of marketers recognise the value of this marketing approach. If you’re not one of them, don’t worry, you’re in the right place. In this blog post, we’ll talk you through the basics of ABM and explain how you could use it to improve B2B sales in 2016.