In what will inevitably be seen as a controversial move in marketing circles, the author of a recent report has declared that “all marketing will become direct marketing” in the future.

The New Year is often a time when businesses start to think about their plans for the coming year and so inevitably their thoughts turn to how they can gain more new business.

If you are taking some time over the Christmas holidays to plan your 2011 marketing campaigns, then Selectabase offer a range of free tools to help you.

Many small businesses will be using the end of the year as a useful opportunity to review their marketing efforts in 2010, and make plans for 2011. All these marketing tools are available free of charge from Selectabase:

The Telephone Preference Service, or TPS, affects every UK business which uses the telephone. It doesn’t matter if you sell to the public or to businesses, the TPS still matters, so it’s worth reading our reminder of how the TPS works and its implications for your business.

What is Marketing? Its a question often asked. Marketing can often be the subject of confusion, and is regularly confused with other disciplines like advertising, PR or even sales.