What you put in your direct mail letter can often influence the whole outcome of your direct marketing campaign.

The Data Protection Act is an important piece of UK legislation which affects any business which holds personal data internally about customers, staff, suppliers and even potential customers.

The direct marketing sector, and those using direct mail, have a duty to ensure that mailings are not sent to the recently deceased.

An excellent blog post at Brand Republic explains in detail why checking consumer data for recently deceased recipients is an essential part of a data cleansing regime.

If you are an independent financial adviser (IFA) discover how you could use free seminars and events as a marketing tool in the free guide from Selectabase.

When planning your direct marketing campaign, make sure you identify all the resources you will need to make it happen.