Everybody with an e-mail inbox is familiar with e-mail marketing campaigns. Every day, you open your inbox and find a fresh batch of alluring e-mail subject topics demanding for your attention. Which will you click? And which will you delete?

Want to know how to write a sales letter but not sure where to start? You’re in the right place. This blog outlines 5 tips that are sure to help you write like a pro in no time.

Account-Based Marketing (ABM) is attracting plenty of attention in business circles. In fact, last year, a survey by SiriusDecisions revealed that 90% of marketers recognise the value of this marketing approach. If you’re not one of them, don’t worry, you’re in the right place. In this blog post, we’ll talk you through the basics of ABM and explain how you could use it to improve B2B sales in 2016.

Many businesses that depend on marketing calls to contact clientele have a pretty bad reputation among the general public, but: contrary to popular belief: this isn’t simply because they contact people at random. It’s because many go about their telephone marketing without conducting due diligence first. The result? Unwittingly engaging in bad practices that irritate and upset potential customers.

If you’re new to email marketing, a good place to start is the subject line. After all, it’s the subject line that encourages the recipient to click through to your content. It’s crucial that you get this seemingly small detail right if you’re to stand a chance of having your lovingly-crafted marketing messages read.