According to the latest stats from StartUp Britain and think tank Centre for Entrepreneurs, 2014 was a seriously successful year for British business. All up, a record-breaking 581,173 businesses were registered with Companies House, which represents a significant increase on 2013’s 526,447 and 2012’s 484,224 figures.

There are numerous marketing methods. And all of them have pros and cons. With so many options to choose from, how do you know which one is right for your business?

In today’s world of tech-savvy consumers, it is surprising how successful a direct mail marketing campaign can be.

Broadly speaking, a mailing list is a list of contacts used for the purpose of sending marketing material. Traditionally, this was by physical post, but mailing lists can also include e-mail addresses too.

Most websites contain a mechanism for collecting data on your visitors or customers, but are you then following up on this valuable information with a mailing?