Use direct marketing to keep your salespeople topped up with regular sales leads and prospects.

Creating a successful direct mail campaign

The success of a direct mail campaign hinges on several key elements. Rather like a three legged stool, if just one of these elements fails you could end up flat on your back. Each leg of the stool, or element of the campaign, is as important as the other but without any one of them the whole project is doomed to inevitable failure.

Avoid wasting precious leads and enquiries generated by your next direct marketing campaign, by making sure you’ve got an effective lead management system in place.

What should you look for when choosing a list for your next direct marketing campaign? Follow the advice of direct marketing experts to ensure your list purchases end up being as effective and successful as possible.

Old fashioned offline direct marketing is making a comeback; see how mailings could find a new role to play in promoting your web presence.