Unique Selling Points (USPs) are a vital piece of marketing because they tell the public why they should buy your goods or services over and above the competition.

Running a successful bar or restaurant can be hugely rewarding and highly lucrative. But making your business successful can take time and much hard work.

New to direct marketing? Never sent a mailing before? Read some top tips from our team of direct marketing experts.

At Selectabase we deal with many small businesses such as salons and restaurants who may never have used direct mail before to promote their business. Our team of direct marketing advisors give valuable advice every day, so we thought we’d share some of their top tips with you:

Top tips on growing your business and getting more sales by using cost effective direct marketing techniques.

A number of major brands have been using direct mail to push web traffic as part of a CRM campaign.

The latest is Nissan, which is looking to improve its reputation for service amongst existing customers. This month sees the launch of a new CRM campaign which uses direct mail and email marketing targeted to its database of customers to encourage traffic to a new website built on the theme of ‘You + Nissan care’. The mailing creative features customer testimonials, and a series of pledges around customer service.