Letter Writing Tool

This example is too long, using no punctuation. It is not clear nor grammatically correct. Good headings should be short and clear. Go easy on alliteration and superlatives. For example, avoid: "Sizzling special offers on our scintillating range of barbeques and garden furniture, one day spectacular sale."

The sentence structure and wording is clumsy and not easy to read, plus it just lists what there is rather than what you can do with it

This paragraph has a message but is clumsily put together and is very ambiguous. Are you taking the staff or the furniture home?

This does not use bullet points. Whilst it is providing similar information, it is not as clear.

Good points but the letter should be summarising now rather than selling more benefits.

There is no call for action at the end and more products are introduced which confuses things. There is no formatting of the text, which misses a major opportunity. You can see from the finished articles there is a major difference between the styles. One is punchy, clear and uses a whole range of tricks used by professional copywriters everyday. The other is woolly, poorly composed and unfortunately is the sort of thing many companies end out on a regular basis. If you want some serious response, get serious about your direct mail letters.